Individuals at the community level are equipped to produce content for local and national broadcast, putting the power to be heard directly in the hands of the local people. This locally generated content is vital to giving voice to all the community, ensuring empowerment and responsiveness.

Face-to-face leadership workshops for women leaders, teachers, listening group facilitators and outreach workers inspire new community and grassroots groups. Skills learned through workshops are subsequently reinforced through media programmes.

Carefully designed to bring together a synergy of participants to achieve insight or the potential for change, forums and meetings allow groups such as religious leaders, women and the minorities to take action to achieve change. The impact of the gathering is often leveraged by broadcast on local or national media.

Self informed or supported listeners groups meet to discuss issues raised in radio programming. Tackling tough challenges- such as reducing domestic violence- these groups act collectively to challenge damaging practices and share knowledge with their communities.

In many cultures, educational theatre performed at the community level strikes a unique cord with the audience. Community theatre is used to tackle tough social change goals- such as reducing the use of drugs – in even the most challenging settings.

The effective use of media is a powerful tool for positive social change. Journalists and lay persons are trained to achieve change through the media using a variety of techniques from behaviour change to community empowerment media.